Justin Watts is a social entrepreneur and digital marketing consultant in Melbourne. His organisation Eveyrone Eats harnesses consumer goodwill and channels it into social outcomes such as giving a meal to a schoolchild living in need every time that a coffee is bought from select cafes. Social media is a core component of communicating this message and furthering the influence of an individuals’ action.
Justin is currently studying a Masters of Entrepreneurship and Innovation at Swinburne University. In this capacity he is involved in the burgeoning social enterprise scene in Australia and has a keen interest in how the Internet is being used for its propagation.
As a consultant, Justin provides training and strategic advice for organisations on how they can best use online resources to connect with their intended audiences. A key area of digital communications is social media, and Justin assists organisations to fully utilise social media and appreciate how it can be leveraged to reach strategic goals.
Previously Justin has worked for Fenton communications where he spearheaded the development of the Australian Government’s Department of Education, Employment and Workplace Relations social media content plan for 2011 and 2012. In 2012, Justin worked on a project to educate and raise awareness with the Australian non-profit community for the proposed .NGO TLD. In this and other roles, Justin has created strong connections with Communications Directors from a wide variety of non-profit organisations across the country.