RESTON, Va. (April 16, 2012) — Public Interest Registry (PIR) – the not-for-profit operator of the .ORG domain – today aired its first-ever television commercial for the .ORG domain. Developed in conjunction with BigRock, a leading provider of web infrastructure solutions, the ad campaign reinforces PIR’s overall commitment to raising awareness of the domain as an invaluable online communications platform for emerging businesses in India.
For the past 26 years, .ORG has long-stood as the recognized Internet address of choice for individuals, companies and organizations looking to engage and mobilize their communities. In recent years, .ORG’s popularity and growth has surged in international markets with roughly 40 percent of the current 9.8 million .ORG registrations originating in communities outside of the United States. Since 2004, international registration of .ORG grew by 196 percent. In India alone, the domain grew by 15 percent over the past year.
“As we continue to see tremendous growth in registrations coming from outside of the U.S., we are pleased to have the opportunity to work with BigRock to promote .ORG in their market,” said Brian Cute, CEO of Public Interest Registry. “India is a country with rapidly expanding Internet use and rising economic growth. The timing is ripe to showcase how .ORG and its trusted reputation can further a company’s long-term goals online.”
“The values of .ORG are trust, reliability, and all the positive attributes that define an organization which cares about its stakeholders. The India of the future has a need for many more such organizations and BigRock is proud to be reaching out to millions of Indian businesses with this powerful message,” said Bhavin Turakhia, Founder , BigRock. The .ORG commercials will run in India starting today and ending in mid-May. To view PIR and BigRock’s Indian Television commercials, please click on the following links: Badshahi Election Inks and Nambiar Aglet.